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Technology Management Developing and Implementing Effective Licensing Programs In today’ s high-technology industries, intellectual property is often a company’ s most valuable asset. But the exploitation of intellectual assets is much more complicated than the exploitation of tangible assets such as buildings, machinery, and capital. In many cases, licensing intellectual properties to other companies is the best way to utilize technology assets– a common strategy in industries such as electronics, computing, telecommunications, biotechnology, and pharmaceuticals. By licensing their intellectual property to other companies better positioned to access certain markets, firms can fully utilize technology assets when they may not have the resources to do so on their own. Technology Management is a step-by-step treatment of the subject that clearly and succinctly explains how to develop and implement a technology licensing program in your company. It offers accessible yet detailed descriptions of all aspects of a technology licensing program, from the basics to the small details to the long-term issues, including: When licensing is appropriateAlternatives to licensingPatents, trademarks, and other intellectual property components of a licensing strategyConducting and utilizing market research Methods for valuing intellectual propertyMarketing technology assetsNegotiating and drafting license agreementsOrganizational requirements for administering long-term licensing agreements Helpful appendices offer case studies of licensing programs; market research resources such as organizations, publications, and Web sites; sample license agreements; and a glossary of commonlicensing terms. For professionals seeking to implement an effective technology licensing program or individual inventors who want to protect and market their technology assets, Technology Management serves as a comprehensive and straightforward guide to the process.

For eighty years, "The Nature and Properties of Soils" has delivered a complete, current, and reliable introduction to the study of soils in a manner that is both fascinating and intellectually satisfying. Whether used as the core textbook for college courses introducing the fundamentals of soil science, or as a comprehensive reference on the professional soil scientist's bookshelf, the book is widely recognized as the authoritative source for all of the latest information related to this exciting field. In this same tradition of excellence, this new "Thirteenth Edition" has been completely updated and expanded to provide fresh and essential new coverage of topics critically important to the future role of soils in natural resource sciences, including wetlands, septic drain fields, salt-affected soils, bioremediation, soil ecology, nutrient and irrigation management, soil hydrology, and new orders in Soil Taxonomy. More specifically, this new volume represents significant expansion to include valuable information with regard to all of the following: the pedosphere concept subaqueous soils ethnopedology x-ray diffraction non-silicate colloids inner/outer sphere complexes nuclear contamination effective CEC lead contamination acid and non-acid cation saturation human-influenced acidity calcium and magnesium in plants/soils irrigation water quality biomolecule binding soil food web ecology forest nutrient management phosphorus site index indicators of soil quality proton balance approach to soil acidity Accompanying this book--and all new to this thirteenth edition--is a companion website containing many unique and engaging opportunities for further study. The URL is http://www.prenhall.com/brady.

Requirements Management - Requirements management is the science and art of gathering and managing user, business, technical, and functional requirements within a product development project. The project could be for a new consumer product, a web site, or a software application.

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